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Core manages your entire client lifecycle — leads, jobs, quotes, invoices, contracts, questionnaires, and workflows — in one platform. It comes with a white-label client portal where your clients view quotes, sign contracts, fill forms, and pay invoices under your brand.

What makes it different: Pulse AI coordinates every action across your business, preventing duplicate outreach and surfacing the next best thing to do. Built-in e-signatures, payment processing via Stripe, and automated workflows mean your team spends less time on admin and more time on billable work.

Vault stores your files with client-side encryption — data is encrypted before it leaves your machine, so nobody can read it. Not us, not the hosting provider, nobody. Automated daily backups, versioning, and a full audit trail give you complete control over your data.

The desktop sync client keeps your local files in sync with the cloud. On Windows, files appear as placeholders in Explorer and are downloaded on demand — so you get the full file tree without using local disk space. Crash recovery journals ensure nothing is lost if a sync is interrupted.

Pulse monitors your entire operation and surfaces actionable intelligence. It scores every lead across four dimensions — value, source quality, engagement recency, and timing urgency — so you always know who to call first. It calculates your capacity utilisation, forecasts revenue from your pipeline, and flags problems before they cost you money.

The nudge engine runs eight evaluation rules that detect stale leads, overdue invoices, unanswered emails, incomplete job details, and orphaned quotes. Every nudge auto-resolves when the issue is fixed. Before any communication is sent — by you, an automation, or AI — Pulse checks for conflicts so your clients never receive duplicate outreach.

Mail syncs your Gmail or Outlook account and brings your email into the CRM. Every inbound email is automatically threaded, classified, and linked to the right client, job, or lead. AI reads the content and suggests replies, detects actionable items, and flags emails that need urgent attention.

Reply Debt scoring ranks your unanswered emails by urgency — factoring in client lifetime value, pending transactions, and time elapsed — so the most important emails always surface first. The inbox works across all your brands simultaneously, with open and click tracking on every outbound message.

Reach builds audiences from real behaviour, not static lists. Smart segments update in real time — “high-value clients who haven’t booked in six months” or “corporate leads who received a quote but didn’t convert” — so every campaign reaches the right people at the right time.

The visual workflow builder lets you create multi-step automations with triggers, delays, and conditional branches — no code required. AI generates campaign copy tailored to your brand voice and audience. A/B test subject lines and content, then let the system send the winner automatically.

Ads unifies Google, Meta, LinkedIn, and TikTok campaigns in a single dashboard. AutoPilot mode is fully autonomous — you provide your service category and daily budget, and the system researches keywords, builds audience targeting, generates ad copy, launches campaigns, and continuously optimises bids without any manual intervention.

Because Ads is integrated with Core, every conversion is attributed to actual revenue — not just clicks or form fills. You know exactly which campaign, platform, and ad brought in which client, job, and dollar amount. Cross-channel analytics show true ROAS across your entire marketing spend.

Quote is an embeddable widget that lets website visitors configure and price their own project in real time. They select headcount, services, and location — and the price updates live with tiered per-person rates, automatic volume discounts, and travel costs calculated from actual distance via Google Maps.

When the visitor submits, Quote creates a fully qualified lead in Core with complete project specs, budget estimate, and source attribution. The per-person cost breakdown helps your clients justify the spend internally. State persists in the browser, so returning visitors pick up where they left off.

Studio is a native desktop application built in Rust for raw image processing. It decodes Canon CR3 (HEVC), CR2, Nikon NEF, Sony ARW, and other raw formats through a full sensor pipeline — black level subtraction, white balance, demosaic, colour matrix conversion, and gamma correction — producing accurate sRGB output in 6–7 seconds for 45-megapixel files.

Non-destructive editing includes local Laplacian tone mapping for highlight and shadow recovery, white balance adjustment, and tone curves. The export engine supports JPEG, TIFF, PNG, and WebP with configurable sharpening, watermarking, colour space conversion, and automatic JPEG quality fitting to a target file size.

Calendar unifies eight event types into a single view — jobs, lead events, tasks, availability exceptions, pending bookings, synced calendar events, group bookings, and cross-brand shoots. You see your entire operation at a glance, across all your brands.

The public booking page lets clients self-serve — they choose a service, pick a date and time from your real availability, and pay a deposit via Stripe. Availability calculation respects minimum notice periods, pre/post buffers, existing bookings, and cross-timezone logic. Waitlist support fills cancellations automatically, and post-booking automations trigger confirmation emails, questionnaires, or any workflow you define.